Product Content Resources

Browse our collection of product content resources — including articles from our blog, e-books we’ve authored, case studies documenting client success, and useful publications from some of our key partners — to improve your product information practice and determine which product data projects will make the biggest impact on your business.

Article

4 Product Content Projects for Strategic Businesses

Get strategic with taxonomy development, attribute modeling, normalization, and enrichment.
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Article

20 Product Content Strategies to Boost Revenue

Use these suggestions to drive bottom-line results for your eCommerce store.
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Article

What Is the ROI of Product Content Enrichment?

Product content doesn't just affect "soft" web metrics — it has a significant impact on sales.
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Article

Why Product Content Matters

Content matters to customers in a big way, driving higher sales and reducing business costs.
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Partner Resource

Update Your Online Catalog Already!

Great e-book by Industrial Strength Marketing on overcoming the "7 deadly sins" that plague online industrial catalogs.
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E-Book

The Expert’s Guide to B2B Product Content

Download this FREE guide to developing great product content that will boost your bottom line.
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Case Study

Fast Onboarding of 10K+ SKUs per Month

Altius sped up product onboarding lead time by 8 weeks and reduced costs by 8x.
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Case Study

Cross-referencing Competitor Product Data

Altius's custom X-ref tool enabled sales of substitute products, achieving ROI in 2.5 months.
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Case Study

Optimizing Content for a 300K Product Database

Altius reduced obsolete data by 16% and improved search, increasing sales and customer satisfaction.
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